Coventry and West Midlands pilot will take place in the multi modal public transport environment covering all the West Midlands regions – Coventry, Birmingham, Dudley, Sandwell, Solihull, Walsall and Wolverhampton. The project caters for commuters as well as for guests and therefore locations where there are a lot of guests to the region will be targeted along with local commuters. The mobile phone applications will address visitors the region and the best way to target them as around Birmingham’s National Exhibition Centre (NEC) as well as around all main entry points such as the airports and the railway stations. Other applications combining route planning with environmentally criteria and integrated fare will be tested at main transfer stations and/or along the PT routes. The number of targeted users will approximately be 400 users.



 Coventry Traffic Control Centre is operated by the Council of the City of Coventry (CCC) and has been controlling and managing traffic using the latest technologies for more than thirty years. It operates the Cycle, Split and Offset Optimisation Technique (SCOOT) automated system – the de-facto standard for a traffic control system in Great Britain – a legacy system installed in most UK cities. Coventry Traffic Control Centre is one of the first to incorporate a wireless MESH network in the traffic operations. Such wireless network environment is a great basis for further developing user centric application and including involving the commuters actively in managing the traffic situation in the city.



The integrated ticketing solution for the West Midlands Region is a smart card. The solution however is only for one city in the region and does not exist in other cities in the region. The existing ticketing system is paper based generally and does not cater for multi-modal travel. Concession fares for students, pensioners, and other categories exist. The tickets are issued usually by the bus (trolleybus) drivers or at stations (metro, suburban rail).